My Work
Projects I developed from 2022 to 2024 while pursuing my Master of Fine Arts in Graphic Design. These works illustrate how exploratory thinking has profoundly influenced my design philosophy.
01

The Creation of an Insomnia Treatment Brand
Create a brand that improves the lives of people suffering from insomnia by offering a holistic, innovative solution that enhances sleep quality. The goal is to create a calming and trustworthy brand image while reflecting the scientific.
02
Redesigning AIA Conference
To design a cohesive visual system for the annual AIA Convention that highlights its achievements in the growing field of architectural innovation.

03

The Rebranding
of Lonely Planet
Identify, renew and design a brand that was on the verge of collapse, exploring its core values. Create a new visual identity while retaining its original essence. Develop a series of business opportunities outside the original industry based on the new brand strategy.
04
Johnson & Johnson
Financial Design
Identify and enhance the visual presentation of Johnson & Johnson’s annual financial report, ensuring it reflects the company’s innovation in biotechnology and its strong brand, and communicates the company’s forward vision.

05

The Redesign
of Mongabay Website
Mongabay is a website dedicated to environmental news and wildlife conservation topics. The goal is to redesign the Mongabay website to enhance its visual appeal and navigation, aiming to attract a broader audience.
06
The design of
Alamo Cinema Website
My aim is to revitalize the Alamo Cinema brand, which had been nearing obsolescence. The objective is to create a new visual identity that resonates with modern audiences while preserving the cinema’s nostalgic allure.
